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Getting Paid for Skills, Not Streams

This avenue for making money as a content creator has the potential to be one of the most lucrative, but also one of the most complex. While there are innumerable ways in which online content and the communities around it are valuable, in every sense of the word, the business potential, the monetary value, comes from something quite singular and simple: your audience. The fact that people watch the content, that it’s captured their attention, is the reason that brands are willing to endorse creators and buy ad space. Everybody knows this, and yet, many creators ignore that their viewers, their audience, presents just as much of an opportunity to creators themselves.

We speak at length in another course about how important it is to identify what makes you unique, what defines your brand and your voice. A big part of that? Your skills. Everybody wants to stream full-time, but, at least at first, this is rarely an easy reality. People have other jobs, other vocations. They provide services. If there’s a way to provide those services on a freelance basis, your platform is as good a place to talk about it as any.

Some examples spring to mind quite easily. Masters of competitive gaming can sell private lessons or instruction, as can streamers or content creators looking to share their first-hand knowledge with people just breaking into the scene. Many creators are also visual artists or designers, showing off their skills in creative streams and then offering work on a commission basis to their audience. Organic examples like these are outstanding ways to make money through your craft.

Still, not everyone’s toolbox is filled with such obvious opportunities. What are you an expert in? Are you a writer, a teller of tales, a weaver of words? An audience that knows about it might think of you when a copywriting opportunity arises, chances to write paid blogs or articles, media reviews or technical work. Maybe you’re a skilled photographer, and one of your local viewers will think of you for a wedding, or a graduation party, or a corporate retreat. These, again, are simple examples, and your opportunities might not be so easy to identify; the point is to always be thinking about it. Not everybody is going to be able to make this work, and not every creator really wants to. But, if there is such an opportunity at hand, it could be the secret to turning your audience into real, reliable income, and to continue on creating into the future, without worrying about a day job.