Determine a fundraising platform:
Tiltify is the premiere platform for content creators on sites such as Twitch and Youtube to fundraise money for charity. An innovative fundraising platform designed with a new generation of fundraising and engagement tools. Featuring rewards, polls, challenges, overlays and more, they work to help broadcasters maximize their charitable giving. You can easily set up a fundraiser for any of the charities already listed on the Tiltify platform and connect your Twitch or YouTube channel directly to the fundraiser. If the charity you are fundraising for is not currently set up on Tiltify you can connect them to see if they would be able to be verified and added. Charities do need to be able to accept Paypal, which some smaller organizations are not yet able to do.
Another option for fundraising is to have donations go into your own account, and then to make a transfer later, either via Paypal payment if the charity accepts that on their website, or by making a traditional donation via credit or debit card. There are a few downsides to this method.
Tax implications. Income coming in to your Paypal account still needs to be reported as income.
Processing fees: Every time a transaction is made, a percentage is taking out for credit card fees, platform processing, or both, depending on the fundraising method used, reducing the end amount that ends up going to the charity.
If you do opt to receive funds into your own account, we recommend you screen-shot the donation to post to your community after, or request a receipt from the charity to post.
There are also a huge number of crowdfunding sites that have been developed over the last several years. The main downside to most is that they do not interface seamlessly with streaming platforms, however, many have some great features:
Indigogo: Indigogo provides perk based campaigns. If you have givaways, or other perks to drive fundraising, or are planning a very large fundraiser, they might be a good option. Fundraisers do need to be approved with Indigogo in advance and they have some restrictions on the types of campaigns they will allow on their site.
Crowdrise: Crowdrise is an easy to use platform and many charities are set up to receive funds from them directly, minimizing the amount of in-between work you will need to do in order to actually send a donation in. Funds received by Crowdrise are easy for non-profits to track and report on.
GoFundMe: From a charity perspective, GoFundMe can be a tough platform to track funds. Charities can’t manage accounts on GoFundMe, so they can’t verify if they’ve received funds from particular fundraisers or not. However, the site is quite easy to use from a fundraiser and donor point of view. GoFundMe also has enough of a user platform, that if your campaign starts taking off, it can start trending on their site, making it appear for folks on the front page.
YouCaring: The key differentiator of YouCaring is that they do not charge a platform fee, as do the majority of other crowdfunding sites, so more of the donations end up going to the cause you care about. You can set up a fundraiser for almost any charity or cause, however charities cannot manage these fundraisers themselves, so you will need to contact them to get information on how they would prefer to receive the funds. Similar to GoFundMe, funds are processed through a third party payment processer, and are often not traceable by the charity.
Set Your Date
Finding an anchor date for your stream can help tap into global trends, or raise the hype for participating streamers. Popular occasions include: celebrating your birthday on stream and getting your community to help you have the best birthday ever by donating to your fundraiser, celebrating a community milestone, such as reaching a subscriber level, or a milestone year of starting your channel. You can also tap into a UN awareness day that corresponds with your cause, such as International Children’s Day, World Cancer Day, World Wildlife day, ect. One best practice is to schedule your charity stream during the day and time you normally stream to attract your normal community audience. Even if you are planning on a long celebratory stream, try to make sure a good bulk of it is during your normal time. Use the resources below for identifying good fundraising opportunities on the calendar.
Awareness Months: http://www.awarenessdepot.com/awarenesscalendar.html
Promotions, Goals, and Incentives
Setting a fundraising goal can be one of the hardest parts of setting up a fundraiser, especially if it's your first time. It's hard to know how viewer or subscriber counts will translate into funds raised. For your first fundraiser, choose a number that feels meaningful but achievable to reach. Charities are grateful for all contributions and fundraisers of all sizes are appreciated.
Incentives are a great way for you to give something back to your community for their charitable acts and can also help your charity-stream keep a good energetic pace with an ongoing entertaining vibe.
Keep your incentives fun and exciting. You want to come up with rewards that make sense for your audience and you believe your viewer-base would enjoy. A common mistake with incentives is a lack of variety. I.e: If you only add incentives that could be considered punishments, such as eating a ghost pepper or getting waxed, there will often times be viewers who keep away from donating as they don't want to see their favorite broadcaster in constant discomfort throughout the whole charity stream. Ensuring there is variety in incentives is key to make everyone feel like there is something they can relate to or donate towards.
Examples of Donation Incentives:
For every x-amount donated, donators get their name on a panting/hype-wall/balloon being made exclusively for the event.
For every x-amount donated, there will be some sort of challenge (pushup, jumping-jacks, jellybean-challenge).
For x-amount donated, donator gets to be on a voice call for a bit (during stream/off-stream).
For x-amount donated, donators gets a handwritten postcard sent to them if they'd like.
Examples of Donation Milestones:
At x-amount you can play x-game.
At x-amount you can do a cooking/baking stream.
At x-amount you can do a challenge (eating a ghost-pepper, wax your leg, take a bite out of an onion, be creative!)
At x-amount you can do a facepaint from a game-character or let the audience donate for colors/styles while you paint.
At x-amount you can color your hair or beard!
One great way to get inspired and also find out what your audience would like to see is by communicating with them while you plan your schedule and have them submit or come up with suggestions of incentives they'd really like to see on the stream, together with you!
A great way to create a stronger bond with a fellow influencer or friend and be able to spread more awareness is by partnering up with someone else for your cast or by having a special guest appear as a milestone-incentive on your stream. Partnering with another influencer with a charity stream is also a great way for the two communities to engage with each other in an organic and fun way.
Social media is one of the best tools to hype up your audience and let them know about your fundraiser. Use it to inform your audience ahead of time so they have a chance to save the date, prepare and perhaps even save up some extra money for the cause. You can also let them know about any perks or givaways you’ll be running, milestones you are trying to reach, etc.
Sharing a visually pleasing schedule or creating a post with your list of incentives and milestones prior to the event will help get your crowd excited for your event.
Once you go live, you can keep your community updated as to your progress and ask them to spread the word. If you’ve picked an awareness day or month, use the hashtags associated with that day to join the larger conversation and increase the chances of new viewers finding your fundraiser.
Be sure to tag the charity or cause that you are fundraising for on social media. Charities can often help spread the word, even just by liking or thanking you for your fundraiser. If the charity is active on Twitch they might try and drop by to thank your community, or host the channel themselves.
Report back and thank your community
Wrap your charity initiative up by creating a final post on social media with the total amount raised for your cause and give praise and thanks where it is due, whether it being towards another influencer helping you fundraiser and promote the event, companies for donating goods towards incentives or your crowd for their generous support. (Maybe even all of them!)