Branding is one of those words that tends to make content creators feel a little dirty. It brings to mind psychologically-researched corporate logos, giant towers with company names plastered on the side, elements of a world diametrically opposed to the independent, creative, community-oriented spirit that makes this space work. “I’m not a brand,” you might think. “I’m a person.” And you’re right. But you’re also a business, someone trying to turn this thing they love into a career, something that enables you to focus on your craft, without worrying about a day job, and that means you have to do the work. You have to communicate who you are, what you do, not just with your words but with your platform. Daunting, I know. But, no worries, anonymous internet friend! We’re here to help you, every step of the way.