For many creators, brand deals, relationships, and sponsorships are one of the big, intimidating mysteries of becoming a professional. When you look out at the landscape, it seems like everyone with a serious following has at least one such endorsement, but rarely is there much conversation about how these relationships came to be. Those with growing audiences, establishing themselves in the space, often feel like this is a world reserved for others and not for them. They think they’re too small, too niche, and they often abandon thoughts of finding deals of their own.
The reality, though? There are brand deals out there for everyone. It’s important that you find the right fit for you and your content, but brand managers, the people out there looking for creators to put them in front of an audience, aren’t haughty gatekeepers, looking to keep everybody out. Brands want to work with you, not just other creators with bigger channels. Often times, it’s just a matter of asking.
This course will cover everything there is to know about brand relationships, both finding them, and making them work for you. So, strap in. It’s time to take a deep dive into the world of sponsorship.